COACH NEW YORK
Flagship Store Design
As a design intern, I worked within the design team, utilising brand strategy and immersive storytelling to contribute towards the design development for upcoming retail projects in the studio.
I was mainly involved in the ideation process for the retail spaces that were currently in development, such as the renovation design for the luxury handbag brand, Coach’s New York Store in Garden State Plaza.
The main outcome of this project was to create a façade design that refreshed the brands’ identity for a modern, trendy, Gen Z audience.
The Brief
Concept Development
The design process unfolded in two phases: crafting a research-backed brand strategy and creating the facade. Insights into Coach’s brand identity and Gen Z audiences helped to build a compelling design language powered by immersive storytelling. This was used to inspire the forms of early concepts and later on, detailed 3D visualisations of the final facade design.
Client
Coach New York
Year
2023
Early Facade Visuals
3D Concept Visualisation
I would love to share more about my design process with you! If you have any questions, need more information, or just want to chat about my work, feel free to connect.
Let's start a conversation.