Enhancing the user's experience through the use of storytelling in product packaging.
Conceived and refined during an intense 24-hour design challenge.
CHANEL
Concept and Packaging Design
The brief aimed to reimagine an innovative way to engage with, experience, and apply a Chanel product from the fragrance, makeup, or skincare categories.
To meet this challenge, I focused on delivering a unique, elegant packaging solution and application method that elevates the user’s experience.
The Brief
Concept Development
Research into both men’s and women’s products revealed a gap in the market, with the men’s products offering a lacklustre user experience.
An opportunity to better meet the needs of male consumers was identified, with the solution now focused on enhancing the unboxing experience of Bleu De Chanel, a luxurious fragrance that embodies Chanel’s brand identity.
The goal was to improve its aesthetic appeal and overall user experience by incorporating visual storytelling into the design of the packaging.
Client
Chanel Visual Merchandising Team
Year
2022
Final Design Concept
3D Concept Visualisation
I would love to share more about my design process with you! If you have any questions, need more information, or just want to chat about my work, feel free to connect.
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