Christian Dior Parfums
Concept generation for visual merchandising in Dior retail stores.
This countertop display, showcasing bespoke design and dynamic branding, progressed to the final stages of the Dior Retail Design Internship, reflecting a high level of professional skill and vision for branding.
Develop a new countertop fixture for our Dior skincare range which could be rolled out into smaller doors (with limited space & budget).
The fixture must be 800mm(w) X 600mm(d).
Take inspiration from previous and current flagship store concepts.
The Brief
Concept Development
The design challenge allowed a focused three-hour timeframe for the generation of two distinct concepts that effectively addressed the brief. These concepts were then skillfully converged into a cohesive final design proposal.
Client
Dior Retail Design Team UK
Year
2022
Final Countertop Design
3D Concept Visualisation
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